Lynn Museum

BACKGROUND:
Norfolk Museums and Archaeology Service (NMAS) undertook a £1.2 million redevelopment of the Lynn Museum. It has displays that tell the story of West Norfolk's development, including the Seahenge Gallery.

BRIEF:
Creative ideas to include a corporate identity and a campaign theme, that would need to portray the Lynn Museum as a quality destination that offers a unique visitor experience.

IDEA:
The logo was developed depicting a contemporary 
representation of Seahenge, the jewel in Lynn Museum's crown. The typography was chosen because of its clean simplicity, which enabled the client name and strapline to be portrayed in a strong, impactful manner. The imagery used highlighted the museum's main attractions; in particular the image of Seahenge provided an 
atmospheric focal point for the campaign.

RESULTS:
There was wide spread media coverage of the 
redevelopment. The integrated campaign contributed to a rise in visits to the museum. Since reopening in April 2008, the Lynn Museum has had 13,133 visitors up to the end of the year, compared with 7,752 during the same period in 2007.

Website: www.the-works.com