Longstanding client Tulip came to Turton Middleton with an exciting new brief to launch a brand new sausage product.
'The London Banger' existed in name and product only and Turton Middleton brought the concept to life, firstly creating a look and feel and packaging for the brand and then rolling this out throughout an integrated launch marketing campaign.
Turton Middleton used every tool in the box (and every cockney rhyming slang phrase we knew!) to bring the London Banger to the capital's consumers. Utilizing every avenue from trade press to strategic outdoor media including tube, escalator and bus advertising from radio mentions in 'National Sausage Week' to a live sampling event, delighting commuters at Waterloo station. Backed up with a website and a manned customer helpline the client was absolutely delighted with the exposure and awareness we created and achieved.
"The agency impressed us with their creativity, enthusiasm and energy during The Original London Banger campaign." Kath Norton, Brand Development Manager, Tulip Ltd
The campaign won Turton Middleton the accolade of 'Best Advertising Campaign' at 2009's Creative East Awards.